Craft Beer Diversity

craft beer diversityThere’s no denying the popularity of craft beers, and now there’s a move from microbreweries to nanobreweries and an increase in craft beer diversity. The demand for diversity is driven by palettes that parallel those of wine drinkers, where it’s far more than selecting red, white or rose.

Some brewers are ignoring the idea of a flagship beer and brewing a broader but smaller spectrum of beers. One such brewer is Adroit Theory Brewing in Louden County, VA just outside Washington D.C. According to the Washington Post’sCraft breweries move past flagship beers to embrace diversity,” this nanobrewery is ignoring the conventional wisdom of a flagship beer and planning to produce about four dozen beers. Owner Mark Osborne can’t imagine producing 5,000 barrels of the same beer and even plans to alter the recipe when repeating a beer that proves to be popular.

For the brewery’s mid-December soft launch, he had made 27 test brews, and the lightest beer available is a milk stout, described as “black-as-tar, exceptionally creamy, fairly strong (7 percent alcohol), with a smooth mocha flavor and hint of tropical fruit from the American hops.” Obviously, Adroit Theory Brewing doesn’t cater to everyone’s tastes and admits its beer is not for everyone. And that’s the point of a nanobrewery.

More Than a Creative Name and Label

With the growth in the craft brew market, there are plenty of craft breweries (and now nanobreweries) opening; however, there’s a lot more to brewing a successful beer than a creative name and label. “Michigan Beer Film,” directed and produced by  Kevin Romeo, explores an industry that provides more than $24 million in wages and an overall economic impact of $133 million in Michigan and the successes and challenges of Michigan’s craft beer industry.

According to Detroit Free Press’s “‘Michigan Beer Film’ explores the diversity of local craft brewers,” Michigan ranks fifth in the nation in the number of craft breweries. As quoted in the article, Romeo said, “It’s just a more-thought provoking drink to have. A craft beer is going to have a style, there’s going to be a conversation about that beer. ‘What do you like about this?’ You’re talking about the stories that go behind it. It’s made locally.”

The film also focuses on what goes on behind the scenes and that craft brewers are working their butts off in a messy job. There’s a lot of competition among craft brewers but that is underscored by a camaraderie rather than cut-throat competition.

In addition to beer drinkers moving toward greater craft beer diversity and choosing uniqueness more than price, coupled with 2014 trends toward local sourcing, it’s a great time to investigate microbreweries or even nanobreweries in your own backyard and adding those selections to your menu.

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  1. […] palettes for beer are changing and refining, the craft beer growth is good news. (For more, see Craft Beer Diversity and Beer Wine Hybrids.) The Brewers Association defines a craft brewer very […]